Rob didn't start as a speaker. He started at 18 with some DJ equipment, a passion for entertainment and the stubborn belief he could figure out business as he went. By 16 he was already working in his father's gas station business in Braintree, where he got his first real lessons in running a business. Over the next 35 years Rob built Rob Peters Entertainment into a multi-service company offering corporate events, trivia and game shows, facilitated networking and kids' programming, navigating every major industry shift, including a pandemic that shut down live events entirely.

What Rob learned in those trenches is the foundation of everything he teaches: the businesses that survive and thrive aren't the ones with the best features or the lowest prices. They're the ones that stand out, build real relationships and design experiences that make customers choose them again and again. In 2005 he surveyed 500 DJ business owners and turned the results into his first book, The Business of Mobile DJing, plus articles and convention seminars. Two decades later he wrote The Small Business CEO's Playbook, the guide he wished he'd had when he started. Rob studied communications and business at Saint Joseph's College of Maine and has spoken to business groups across North America for more than 20 years.