The Small Business CEO’s Playbook – A Practical Guide for Small Business Owners
Inside these pages, you’ll discover the systems and strategies that separate thriving small businesses from struggling ones. Each chapter delivers practical, field-tested tools you can apply immediately. You’ll learn how to:
Keep customers loyal and returning year after year.
Build simple, repeatable systems that save time and money.
Grow your business through successful networking relationships
Delegate and scale so your business doesn’t depend on you 24/7.
Avoid burnout while building sustainable success.
What You’ll Learn…
Choose the format that works for you…
35 years of building real businesses. One playbook with everything I learned. The Small Business CEO's Playbook gives entrepreneurs practical, field-tested frameworks for standing out, building a team, keeping customers, and growing without burning out — written by someone who's actually done it, not just studied it.
From having a strong business plan to networking, Rob talks about topics that led to a successful small business career. He shares tips from his mentors, talks about the 10 Commandments to Small Business Success and more! Written by Massachusetts entrepreneur Rob Peters DiFazio, drawing on 35 years of building businesses in New England and beyond.
Who This Is For…
This book is for entrepreneurs, solopreneurs, and small business owners who want to work smarter, not harder. Whether you’re:
Launching your very first side hustle,
Running a local service-based business,
Or scaling a team and looking for proven systems
The Small Business CEO’s Playbook gives you the blueprint to grow confidently and profitably.
What’s Inside
Here’s a snapshot of what you’ll find in the Playbook:
The CEO Mindset – shifting from “employee” thinking to “entrepreneur” thinking.
Marketing on a Budget – real-world tactics to attract clients without overspending.
Standing Out in a Crowded Market — the differentiation framework for small businesses that look too much like their competitors
Systems That Scale – how to document and automate for consistency and freedom.
Client Retention Mastery – keeping customers longer and increasing lifetime value.
Networking That Works – making the right connections that lead to sales and growth.
Avoiding Burnout – strategies to protect your energy while running your business.
Each chapter ends with action steps so you can put ideas into practice right away.
Not Ready To Commit? Get a FREE Chapter!
Click below and I'll send you a FREE CHAPTER of The Small Business CEO's Playbook — no strings attached.
Reviews & Endorsements
“If you are starting a business or looking to grow your business, this is a must read. Rob shares insights from 35 years of entrepreneurship experience, with several different business models. This book can help you overcome many business challenges and will help put you on the right track to success.”
- Jack Lank; United Regional Chamber of Commerce
“What sets this book apart is how practical it is. Rob’s advice is based on real-world experience, not theory. He’s made the mistakes, learned the lessons, and now he’s sharing them so we don’t have to repeat them. Whether you’re launching a side hustle or running a full-time small business, this playbook offers clarity, direction, and encouragement.”
- Jaishree Nenwani
Bring the Playbook to Life at Your Next Event
Rob delivers keynotes and workshops built around the frameworks in this book — giving your audience the live, interactive version of everything in these pages.
Available for chambers, associations, and corporate events across New England and nationwide.
FAQ’s
Is this book relevant if I’m just starting my business?
Yes! Chapters 1–4 are designed to help you validate your idea, set pricing, and land your first clients.
Do you offer bulk orders for groups or classes?
Yes, discounted bulk orders and signed copies are available. Perfect for teams, business programs, or workshops.
Can I hire Rob to speak or teach with the book?
Yes! Rob offers keynote presentations, workshops, and facilitation. Ask about book-bundle pricing for events.
Order your copy today!
Ordering for a team, class or event ?
Discounted bulk pricing and signed copies are available for groups, workshops, business programs, and speaking events. Contact Rob directly to discuss bulk order pricing.