Keynotes & Workshops on Differentiation, Networking, Customer Experience and the CEO Mindset
Most businesses aren't losing because they're bad. They're losing because they look exactly like their competitors. Rob Peters brings 35+ years of entrepreneurial experience to the stage with keynotes and workshops on differentiation, networking and customer experience. Audiences get high-energy stories and practical frameworks they can put to work the next morning.
"If you need someone to light a fire under your small business or group of entrepreneurs, Rob is your guy!" - Mitch Taylor, MidWest DJs LIVE
Rob has spoken to business groups across North America for more than 20 years. Based in Massachusetts, available across New England and throughout North America.
Programs For Your Audience
Be The ONLY You: Why Most Small Businesses Blend In - and How to Stop
Most businesses are invisible — not because they're bad, but because they look exactly like their competitors. Rob reveals the differentiation framework that turns a "me-too" business into the obvious choice in any market.
Format: Keynote: 45–60 minutes
Perfect for: Chambers of commerce • Small business associations • Financial services client events • Sales teams • Professional services firms • Event & hospitality professionals
The Experience Economy - Why "What You Do" No Longer Wins the Customer
Every industry has a "just music" problem — a service so commoditized that customers assume every provider does the same thing. Rob reveals why the businesses that thrive design a better experience at every touchpoint: before, during, and after the sale.
Format: Keynote: 45–60 minutes
Perfect for: Hospitality professionals • Event industry audiences • Sales teams & realtors • Financial services • Corporate client experience teams • Any commoditized industry
The Referral Room: From Strangers to Supporters - Networking That Actually Produces Revenue
From Strangers to Supporters: Networking That Actually Produces Revenue
Most business owners network. Almost none do it in a way that reliably converts. Rob shares the system he used to build a thriving business through relationships - no big ad budget, no cold-calling machine — just a smarter approach to the rooms he was already in.
Formats: Keynote: 45–60 minutes. Interactive workshop: two hours minimum. Audience focus and extended formats discussed during planning.
Perfect for: Sales kickoffs • BNI chapters • Association conferences • Financial advisor & realtor groups • Corporate BD teams • Hospitality & event professionals
The Small Business CEO Mindset - 10 Principles That Separate Thriving Businesses from Struggling Ones
Drawn directly from The Small Business CEO's Playbook, this keynote challenges audiences to think like an owner. Honest stories, real frameworks, and a self-assessment audiences can use the same week.
Format: 45–60 minute keynote | Also available as half-day workshop
Perfect for: Annual conferences • Leadership retreats • Entrepreneur organizations • CEO roundtables • SBDC & SCORE events • Corporate teams
Who Rob Speaks For
Chambers of commerce · Trade and professional associations · Corporate sales and business development teams · HR and learning & development · Financial services firms · Professional services firms · Hospitality and event industry professionals · SBDC and SCORE chapters · Corporate event planners · Colleges and universities
Why Organizations and Event Planners Book Rob
Real-world credibility: 35+ years running his own businesses and 20+ years speaking to business groups
Practical takeaways: frameworks and action steps, not just inspiration
Stage-tested: 1,000+ live events hosted, from intimate executive retreats to conventions of 1,200+
Easy to work with: a pre-event call to tailor content, on-time delivery, no surprises
Frequently Asked Questions
Can Rob customize a keynote for our industry? Yes. Every program starts with a planning call about your audience and goals, and Rob adapts examples to your industry.
Does Rob travel outside New England? Yes. Rob is based in Massachusetts and speaks throughout North America
Is Rob available for virtual events? Yes.
Can attendees receive the book? Yes. Bulk signed copies of The Small Business CEO's Playbook can be bundled with any program.
What are Rob's speaking fees? Fees depend on format, travel and date. Reach out with your details for a quote.
Let’s match the program to your audience
Share your event date, audience, and desired outcomes. Rob will discuss the format that best fits your goals.