Networking That Actually Works — Making Connections That Convert

Networking shouldn’t feel forced or awkward — it should be intentional and rewarding. The best networkers focus on giving, not getting.

Before attending an event, define your goal: do you want to meet referral partners, mentors, or clients? Prepare a 60-second introduction that communicates who you help and how you make their life better.

After the event, follow up within 48 hours. Reference something you discussed and look for ways to help them first — introductions, ideas, or referrals. The value you create builds trust, which leads to business naturally.

Remember: connection before conversion. That’s what turns networking into real opportunity.

“The Small Business CEO’s Playbook” details some great ways to effectively attend and benefit from a networking event. Get your copy here: https://www.robpeters.biz/small-business-ceos-playbook

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